Bookshop.org

Service Design Product Management

Overview

FOIL Engineering led product management at Bookshop.org during a period of rapid growth. The work centered on building an SDLC from scratch and teaching cross-functional teams to ship faster without losing quality. This wasn't a tooling engagement — it was process, people, and organizational design.

Watson embedded with the engineering, marketing, and operations teams to identify bottlenecks, design workflows, and establish the ceremonies and communication patterns that let a fast-growing company stay coordinated.

Services Provided

Product management and prioritization
SDLC design and implementation
Cross-functional team enablement
Stakeholder alignment and executive reporting
Agile transformation and ceremony design